ILLUSTRATION, ART DIRECTION
The amika 2019 planner was a side project for the brand, so we got to really have a lot of freedom with our concept. We drew inspiration from the old school Lisa Frank notebooks, full of color, patterns, illustrations, and super bright colors.
Sometimes, having no parameters on a project could lead to something super unique and unexpected.
We weren't expecting it to be as successful as it was, especially in this digital age.
Anti-Gravity Photo Booth / OriginalProject type
Anti-Gravity Photo Booth PublishedProject type
HairdoProject type
Eva NYCProject type
Amika 2020 PlannerProject type
StyleblowProject type
Amika Soho Pop-upProject type
FadeblockPackaging Design
Amika VirginProject type
Amika Air CampaignProject type
Amika 2018 CampaignBeauty Campaign
Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION
Wig ShootEditorial + Art Direction
Amika HolidayPackage Design + Art Direction
Vita Raykhman is a Creative Director
and Brand Strategist.