ART DIRECTION, BEAUTY CAMPAIGN
The amika air campaign was one of the brand's first. We took a fresh approach to shooting hair by styling it, and then allowing gravity to do the rest. It was a risky methodology, but it definitely paid off, as this shoot drew new attention to brand.
The fluid movement of the models and the floating hair created a beautiful combination.
Anti-Gravity Photo Booth / OriginalProject type
Anti-Gravity Photo Booth PublishedProject type
HairdoProject type
Eva NYCProject type
Amika 2020 PlannerProject type
StyleblowProject type
Amika Soho Pop-upProject type
FadeblockPackaging Design
Amika VirginProject type
Amika Air CampaignProject type
Amika 2018 CampaignBeauty Campaign
Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION
Wig ShootEditorial + Art Direction
Amika HolidayPackage Design + Art Direction
Vita Raykhman is a Creative Director
and Brand Strategist.